How To Really Elevate Your Story?
Is your content tired? Or inspired? The right Power Persona is transformational. Infuse your brand with one NOW. Watch the video Your Press Release Obstacles – Cleared!
Imagine creating winning stories in minutes. All while your published press releases generate traffic for years to come. See How Easy7-Point Press Release Formula REVEALED
Picture your release beating Fortune 500 companies. Major media outlets. And ALL competition. Consistently. Learn the secret Need A Speaker? Look Who's Talking...
Need a proven and entertaining trainer? Look no further. From local meetings to global events, Marc delivers. With fun. Find out why Recent Articles
9 NOT So Random Marketing And Business Observations
I’m staring a new series here: Harty Nuggets! Every week, I’ll publish new insights and observations that caught my eye. Moved my heart. Stimulated my brain. And made my blood boil!
What am I observing exactly? That’s the fun of it! We’re talking TOTAL free-flow mode here. Rest assured, these are not off the cuff comments and opinions without some thinking behind them. Of course, you’ll be the final judge… and you can’t beat the cost, right?
Why am I doing this? Well, after 25+ years of marketing. And 50+ years of living, I’ve learned a few things along the way. (With the scars to prove it.) And by presenting these observations in list form, they’re easier for you to scan, consume,...
3 Proven and Powerful Steps To A Better 2012
Planning for 2012? Listing your resolutions? Find yourself repeating the same unproductive habits and behaviors from year to year? Answered yes to any of those questions? Then keep reading! Because this will forever change how you see, plan and live the coming year and the ones that follow…
Bold words? Yes. Can I back it up? Absolutely. And it’s not mine alone. It’s something I’ve evolved over the years and now it’s here for you now…
You see, I’ve always put a premium on personal evolution. In essence, uncovering new tools and tactics, methods and mindsets to make the most of our precious time on this earth. And to do so in accelerated fashion.
So today is a special treat for me…I can...
Focus on Facebook: 30minutepr Digest #3
Each digest spotlights one strategy, method or web site. Digest #2 was Google+. This week it's Facebook. Oh, and this issue contains a BONUS? It's after the "Boos" section. Let's get right to it! Here's what found the spotlight...
NEWS
Facebook advertisers can target by zip code:
http://on.mash.to/rsF6y5
Marc's take:
Way cool! Say you need to build your events or speaking
practice in your local area. Now you can geo-target and a
whole lot more.
Like zeroing in on the prospects true passions...to start advertising on Facebook I found this program VERY helpful. Glad I didn't let the ugly graphics stop me. The info was rock solid.
Twitter gets more Facebook-y:
Google+ Tips: 30MinutePR Digest #2
Are you on board with Google+? Have you built out your pages and expanded your circle? Or are you behind the curve on this new social media app? Either way, you've come to the right place!
Every week I review 200+ articles and resources. On topics that include publicity, social media and more. This edition turns the spotlight on Google+.
WARNING: you may find one of my "boos" risque.
Think food. Think branding. And that's all I'll share for now.
(Get the full story later in the "Boos" section...)
On to THIS WEEK's nuggets...
NEWS
Google+ bigger than Twitter and Linkedin combined a year from
now?
YES, according to the
Introducing the 30minPR Digest: The Latest News, Views And Boos
Gosh, you're probably thinking, "just what the world needs another newsletter I don't have time for!" And I hear you. Because I have the exact same problem . I'm overwhelmed with all the PR, Publicity, Social Media and Internet Marketing that's on MY reading list.
Fortunately, there's a solution that serves us both. And well.
Because I ALWAYS have time for is actionable intelligence. And that's exactly what I've delivered in the past two weeks with The Digest's first two issues. You see, helpful links are nice. Key insights are even better. So I'll always give you my take as you'll see below.
So why are you only hearing about this now? Because my subscribers get the latest the earliest. You can subscribe...
Anatomy Of A Master Swipe File: Part I
New Study of 64,033 Press Releases Reveals Major Fail
Who sent those releases? Why did they fail? And why so darn many? All questions deserve (and will receive) answers. Let’s start with the most obvious: the origin of those press releases.
All 64,033 press releases were from politicians of the two major political parties here in the USA from 2005 to 2007. Do we need one more reason to confirm how our government has failed us? Well, apparently we’ve got 64,033 of them!
Now unless you subscribe to “Cave Monthly” or are trapped in a dungeon, you know Republicans and Democrats possess an ideological gulf the size of most oceans.
And while these public servants are at loggerheads on budgets, wars, healthcare and more, they are in virtual lockstep in one critical...
Digital PR Nuggets: 3 Proven Rewards Of Winning Awards
I am publishing this digital PR article the day after the Academy Awards broadcast. So what does Digital PR have to do with the Oscars? Well, plenty, actually.
The Oscars is THE publicity event of the year in the entertainment industry. And whether you watch them or not, they’re BIG news. So how can you best leverage awards with your business and your industry?
I’ve identified 9 proven ways that awards can benefit your company, your image, your brand and your ability to generate quality leads. Look for my top 3 ways later in this article.
The good news with all this? No fancy black tie event or androgynous golden man statues are required. Your award event can be 100% virtual. And much...
4 More Tips for Successful Online and Offline Publicity: Part II
Everyone loves publicity tips. Especially me! Part I and publicity tips #1-3 can be found here. Now here are 4 more proven tips. And one quick tip about implementation…don’t add all these tips at once. Pick one to focus on first. Gain some experience and a decent comfort level with that particular tip. That will help anchor that technique with your ongoing marketing program. Once that approach is in place then move on to other tips on the list.
So here are tips #4-7…
Publicity Tip #4: Become sound bite worthy: speak in pictures
Every see a professional sports athlete or coach interviewed? Most of the time it’s cliché city. Reporters are helpless in those situations. It’s their jobs to cover...
3 Insider Tips for Online and Offline Publicity: Part I
You’re here because you’re interested in publicity. Now where to focus to get the best results?
First, let’s look at how people view publicity compared to advertising. Did you know that publicity has 7 times the credibility compared to advertising? Wonder why?
Publicity implies something is newsworthy. Those who view publicity do so knowing they won’t be hit with a big sales pitch. Now that same halo of credibility also extends to online press releases.
Publicity, by its very nature, is free. You don’t buy media space or time. So when you do get publicity, especially in print or broadcast, that visibility is worth thousands of dollars. Or more.
Of course, no one would question the value or impact of publicity. So why do...
CutlerGate: How The Bears Dropped The PR Ball
How intense were the emotions from the NFC Championship game between the Chicago Bears and the Green Bay Packers?
Chicago fans were burning the jersey of Chicago Bears Quarterback Jay Cutler after game. A Chicago car salesman wore a Packers tie the day after the game and got fired because of it. Only to land another job and become the next media sensation in this heated rivalry and story with numerous sub-plots.
How big a story was this?
It was the NFC Championship game. As Adweek noted, “Fox’s coverage of the Bears-Packers brawl scared up an average audience of 51.9 million viewers, making it the most-watched non-prime-time NFC Championship Game ever, and on any...
New Press Release Templates Make “Do-It-Yourself” PR A Reality. Finally.
Editors note: this is a press release I ran a few days ago. Want to see a sneaky way of getting video into your press release at no extra cost. See the press release here:
Online PR News – 20-January-2011 –Today’s press release marketing has evolved beyond simple announcements and awareness building. As proof, a new, innovative press release template system helps savvy business owners generate quality business leads while accelerating their online visibility and credibility. http://www.prtraffictemplates.com
Marc Harty, an Online PR Strategist, doesn’t envy today’s business owners.
According to Harty, any business owner that also wears the marketing hat is in for a real headache. “Business owners are overwhelmed with marketing choices. Stick with the old or try...
And Your Theme for 2011 Is…?
Welcome to a new year and a new decade! Now, get to work… :-)
Well, how about a way to make this year the best ever? Before you answer, know that what I suggest is more fun than resolutions. And more big picture than goal setting.
You see, rather than focus on the micro (resolutions) lets FIRST focus on the macro (your theme for the year.) Put another way, it’s about focusing on the high level strategy before drilling down to granular items like projects, tasks and goals.
What do I mean by a theme? Well, you've heard of the Chinese calendar, right? 2011 is the year of the Rabbit. 2010 was the year of the Tiger.
I look at a yearly theme in...
Good & Bad Online Marketing Stuff That Crosses My Electronic Desk
Welcome to the debut post of what will be a regular feature on this blog. It’s my “Picks & Pans” for the week. Future installments will be published on weekends. (All to give you some extra time to review and share your comments.)
So what are “Picks & Pans” and why should you care?
Simple. They’re valuable resources. Or a waste of time.
They’re helpful tools. Or overblown gimmicks.
It’s me singing the praises of new technology. Or ranting about tiresome marketing tactics.
In essence, “Picks & Pans” are what appears on my radar screen that I think you should know about, both good and bad. So what’s on the slate for this week?
Pick #1: Tucia
I gave a big thumb's up to this photo-retouching site...
Headline Increases Response Rate 728%?
It’s true. A powerful headline is THE most impactful element of your entire content. Create the right one and your response could double, triple, be even seven times greater!
The headline is the gateway to the rest of your content, message and story. Without a compelling headline, your press release, article, blog post, ad or direct marketing piece will fade into oblivion.
So what does it take to make your headline stand out amongst the competition?
When I worked as a copywriter at one of the country’s leading ad agencies (The Richards Group) it was not uncommon for me to write hundreds (yes, hundreds!) of headlines for a single ad.
And the reason is simple. The headline is the bridge to the rest of...
