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We’re a week into May so this free publicity post is a bit late.
But not to worry. Because the idea behind these 100% free publicity
ideas goes beyond any calendar-driven deadlines. The goal here is
to get you thinking! In new ways. In new directions. And all with
the same outcome: give the publicity of your business a winning
edge. Something that breakthroughs. And goes beyond the typical
announcement. So let’s get started! If you’ve read my previous
publicity idea posts, you know that each month brings with it a
calendar of “official” events. In essence, every day, every week
and every month has a certain official designation. When you tie
into these events, you help provide the media with...
Publicity | Read More
The beginning of every month alerts us to a special time…and an
even more special opportunity. That’s because each month brings
time and calendar sensitive opportunities for the savvy marketer.
Of course, the savvy part comes from knowing how to best tie-in and
leverage those opportunities. What type of opportunities exactly?
Well, each month brings with it a calendar of “official” events. In
essence, every day, every week and every month has a certain
official designation. When you tie into these events, you help
provide the media with pre-built content of interest to their
readers, viewers and subscribers. Think of these publicity
opportunities as dormant business builders. The only thing missing
is the right spark to bring them to life. Consider this...
Publicity | Read More
The beginning of every month signals a very special time…and
opportunity. It’s time for new publicity opportunities to share
with you. And even more importantly, the best way to play them.
What type of opportunities exactly? Glad you asked. These aren’t
leads. Think of these publicity opportunities as sleeping giants.
They’re just missing the right spark to bring them to life. And one
way you can do that is with my 100% original Publicity Starters.
Here’s how this works: there’s a calendar of “official” events. In
essence, every day, every week and every month has a certain
official designation. When you tie into these events, you help
provide the media with pre-built content of interest to their
readers, viewers and subscribers.
However, here...
Publicity | Read More
Do you know that I’ve fully documented over 17 predictions and
trends for this coming year… and all without the aid of a crystal
ball. Of course, 25+ years of well-rounded marketing experience
helps. As does the knowledgebase we’ve built on Digital PR best
practices over the last eight years. So what’s in it for you? Some
sample carrots: leverage. Opportunity. Accelerated visibility. And
what ANY entrepreneur or company would salivate over: business
growth. There is a caveat. It’s NOT about the list of predictions
and trends. It’s about how best to apply them. And at what time.
And towards what end or outcome? All of which leads to…
My 2013 digital PR predictions earn a TV
debut
This year is already off to a...
Online PR | Read More
First, resolutions start from a place of failure. I didn’t do what
I thought I’d do. And I promise to better this year. Does that
sound empowering? NO. If you want to document those areas
improvement as a way of moving forward, go for it. But don’t call
them resolutions. Call them “shifts.” You know why? The language we
associate with these types of activities impacts our feeling and
motivation towards them. And making a shift is FAR more motivating
than resolving to avoid failure. So if I don’t advocate
resolutions, do I also forsake goal setting as well? Absolutely
not. That’s a topic for a different blog post. It’s the beginning
of the new year and I want you to focus...
Productivity | Read More
Did you know that January is an ideal month to crank up your
publicity activity? After the holiday rush, there is often a
shortage of quality news stories. So how can you best position
yourself for exposure and publicity over the next 30 days? First,
know, understand and move swiftly across the current landscape. And
that’s where I come in! I’ve secured an annual calendar of
publicity events and activities. Every month, look here for the
most relevant opportunities and how best to leverage them.
Your publicity calendar opportunities for January
2013
Did you know every day, every week and every month has been
acknowledged with a unique designation? It’s true. For example,
take “National Mentor Day.” (It’s January 24
th.) The
media appreciate...
Publicity | Read More
Why do so many publicity efforts under-perform today? That’s a
multiple part answer spread over numerous blog posts. So let’s
start with a simple formula to get your publicity idea on the right
track from the start. (As well as a handy way help filter out the
bad ideas.) As an added benefit, this formula also works for any
kind of content marketing. First, consider where we are today. In
years past, people didn't have as much information to process as
they do now. And the media was the gatekeeper of dispensing that
information. So we had a more finite number of information sources.
Now information is everywhere! Can you say information overload? So
how can YOUR publicity compete and win in this...
Publicity | Read More
It’s Labor Day sale CRAZY here in the USA. There is a 3-day holiday
weekend, after all. So what makes my “Labor Day ‘Triple Play
Sale” any different? Or better?
One word: TIMING.
You see, AFTER Labor Day signals a HUGE outpouring of online
publicity opportunities. It really makes perfect sense. Kids are
back in school. People are back to business. Summer vacations are
over.
CONSIDER THIS: Why does the new TV season
start in September? Eyeballs! Because there are millions more
viewers in the fall than during the summer. The same thing happens
with online publicity. Come fall, many more prospects are online.
There’s more news on all fronts. And more media writing and
covering stories. So how do you take advantage of this...
Online PR | Read More
This blog post is different than the usual. After all, this is a
digital PR and online marketing blog. So today I want to share
two inspiring stories we can all benefit from. One
positive side affect after my brush
with a serious illness, is I'm FAR more aware
of the world around me. Truth be known I spend a lot of solitary
time. Either focused on writing, product creation, speaking
platform development or client projects. The level of brainpower
needed for such activity demands a massive amount of focus and
consistent concentration. Well, we're human, right? And
sometimes we feel like things aren't clicking no matter what we do,
say or think. Let’s face it; sometimes...
Productivity | Read More
Did you know that nearly every airplane flight is off course 95% of
the time? It’s only a matter of a few degrees, and usually no more
than 5%. That’s why pilots and navigation systems are constantly
course correcting. And both are critical to transport you safely
and efficiently to your intended destination You can look at your
online marketing in a similar way. Just imagine you’re the pilot.
And think of your marketing tactics as your trusty navigation
system. Your destination? Ultimate marketing success! Of course,
pilots have one thing in their favor. They receive flight training
on a specific aircraft. And ONLY that aircraft. So if a pilot flies
a Boeing 737 they can’t fly an Airbus 320. Unfortunately, your
online...
Online Marketing | Read More
Why do online press releases if you’re an author, speaker, writer
or coach? First, press releases are proven. And they’ll
ALWAYS be relevant. I say this no matter what happens with social
media. As proof, look no further than how established companies
utilize releases. And how search engines like Google continues to
rank them highly despite all the recent algorithmic upheaval. Now
what benefits does press release marketing offer, exactly? Well,
the conventional wisdom only covers the most obvious benefits. Once
I review those I’ll share some surprising results.
The kind
that as an author, writer, speaker or coach you’d welcome with open
arms! In my experience, and that of my clients and
customers,
the obvious benefits of doing online
press...
Press Release Marketing | Read More
Does the expression “survival of the fittest” ring a bell? It is a
phrase originating with
evolutionary theory and natural selection. Survival of
the fittest is also an apt description of today’s marketing
landscape. You remember MySpace, right? Marketing methods and
tactics come and go. So the big question on the publicity front is
where is the press release in its lifecycle? Before I reveal what
MY findings show, lets just acknowledge that this is one VERY
popular question. In fact, a search on Google reveals 220,000,000
listings, which includes some variations of that keyword phrase.
So, can you see how we got here? Because with everything
exploding on the social media front, the relevancy...
Press Releases | Read More
I have always been a relatively healthy person. Heck, I rarely came
down with colds or flu let alone anything more serious. However,
that all changed when I was hit with the “perfect storm” of
illness, infection and unforeseen complications. And all 10,000
miles away from where I call home. Worse yet, my US-based health
insurance didn’t cover a single cent of expense.
It all started innocently enough…
I had been diagnosed with a double hernia. A hernia is a tear in
the abdominal wall. Often, a lump or bulge is visible. (In my case
two bulges.) The bulge is actually the small intestine filling the
hole created by the hernia itself. Both men and women can get
hernias, although they are far...
Personal | Read More
If your site depends on web site traffic from Google, then you’ve
likely heard that the Penguin algorithm update has wreaked havoc on
many a website. Of course, Google’s intention in an honorable one:
produce higher quality search results by targeting web spam and
penalizing those trying to “game the system” with spun content and
“over optimization.” The update itself was effective the latter
part of April 2012. The official Google Penguin announcement can be
found here. As with previous Google algorithm updates, it takes
a while to accurately assess the impact, and in this case, the
damage. As a result, there is still a ton of buzz about a) what
Penguin did and b) what can site owners do to fix...
Optimized Press Releases | Read More
No one and I mean NO one likes looking at a blank screen or
sheet of paper. Especially when it needs to be filled with
something of substance with your marketing.
Fortunately, I'm here today with a free shot of
publicity espresso...
First, a confession. I've done online press releases since 2004.
I ALWAYS advocate creating story-driven
press releases. And YES, sometimes even I need inspiration for my
press release topics.
But what I refuse to do is THIS: to backslide and do an
announcement-style release. So why put extra pressure on myself and
those that follow my methods with such an approach?
Results, pure and simple.
Investing a little extra time in developing a solid message
ALWAYS pays dividends. What kind of dividends?...
Publicity | Read More
Is your content tired? Or inspired? The right Power Persona is transformational. Infuse your brand with one NOW. Watch the video 
Imagine creating winning stories in minutes. All while your published press releases generate traffic for years to come. See How Easy
Picture your release beating Fortune 500 companies. Major media outlets. And ALL competition. Consistently. Learn the secret 
Need a proven and entertaining trainer? Look no further. From local meetings to global events, Marc delivers. With fun. Find out why 
