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Recent Articles

26 Publicity Starters and Ideas for May 2013

We’re a week into May so this free publicity post is a bit late. But not to worry. Because the idea behind these 100% free publicity ideas goes beyond any calendar-driven deadlines. The goal here is to get you thinking! In new ways. In new directions. And all with the same outcome: give the publicity of your business a winning edge. Something that breakthroughs. And goes beyond the typical announcement. So let’s get started! If you’ve read my previous publicity idea posts, you know that each month brings with it a calendar of “official” events. In essence, every day, every week and every month has a certain official designation. When you tie into these events, you help provide the media with...

Publicity | Read More

March 2013 Publicity Opportunities: 3 Key Blunders to Avoid

The beginning of every month alerts us to a special time…and an even more special opportunity. That’s because each month brings time and calendar sensitive opportunities for the savvy marketer. Of course, the savvy part comes from knowing how to best tie-in and leverage those opportunities. What type of opportunities exactly? Well, each month brings with it a calendar of “official” events. In essence, every day, every week and every month has a certain official designation. When you tie into these events, you help provide the media with pre-built content of interest to their readers, viewers and subscribers. Think of these publicity opportunities as dormant business builders. The only thing missing is the right spark to bring them to life. Consider this...

Publicity | Read More

3 Instant Engagement Publicity Strategies for February 2013 (That Also Work Anytime)

The beginning of every month signals a very special time…and opportunity. It’s time for new publicity opportunities to share with you. And even more importantly, the best way to play them. What type of opportunities exactly? Glad you asked. These aren’t leads. Think of these publicity opportunities as sleeping giants. They’re just missing the right spark to bring them to life. And one way you can do that is with my 100% original Publicity Starters. Here’s how this works: there’s a calendar of “official” events. In essence, every day, every week and every month has a certain official designation. When you tie into these events, you help provide the media with pre-built content of interest to their readers, viewers and subscribers. However, here...

Publicity | Read More

Some Unexpected Digital PR Predictions and Trends for 2013?

Do you know that I’ve fully documented over 17 predictions and trends for this coming year… and all without the aid of a crystal ball. Of course, 25+ years of well-rounded marketing experience helps. As does the knowledgebase we’ve built on Digital PR best practices over the last eight years. So what’s in it for you? Some sample carrots: leverage. Opportunity. Accelerated visibility. And what ANY entrepreneur or company would salivate over: business growth. There is a caveat. It’s NOT about the list of predictions and trends. It’s about how best to apply them. And at what time. And towards what end or outcome? All of which leads to…

My 2013 digital PR predictions earn a TV debut

This year is already off to a...

Online PR | Read More

Forget Resolutions: 3 BIG reasons to Theme YOUR 2013

First, resolutions start from a place of failure. I didn’t do what I thought I’d do. And I promise to better this year. Does that sound empowering? NO. If you want to document those areas improvement as a way of moving forward, go for it. But don’t call them resolutions. Call them “shifts.” You know why? The language we associate with these types of activities impacts our feeling and motivation towards them. And making a shift is FAR more motivating than resolving to avoid failure. So if I don’t advocate resolutions, do I also forsake goal setting as well? Absolutely not. That’s a topic for a different blog post. It’s the beginning of the new year and I want you to focus...

Productivity | Read More

Your NEW Publicity Opportunities for January 2013

Did you know that January is an ideal month to crank up your publicity activity? After the holiday rush, there is often a shortage of quality news stories. So how can you best position yourself for exposure and publicity over the next 30 days? First, know, understand and move swiftly across the current landscape. And that’s where I come in! I’ve secured an annual calendar of publicity events and activities. Every month, look here for the most relevant opportunities and how best to leverage them.

Your publicity calendar opportunities for January 2013

Did you know every day, every week and every month has been acknowledged with a unique designation? It’s true. For example, take “National Mentor Day.” (It’s January 24th.) The media appreciate...

Publicity | Read More

Need a Publicity Idea? Check THIS calendar…

Why do so many publicity efforts under-perform today? That’s a multiple part answer spread over numerous blog posts. So let’s start with a simple formula to get your publicity idea on the right track from the start. (As well as a handy way help filter out the bad ideas.) As an added benefit, this formula also works for any kind of content marketing. First, consider where we are today. In years past, people didn't have as much information to process as they do now. And the media was the gatekeeper of dispensing that information. So we had a more finite number of information sources. Now information is everywhere! Can you say information overload? So how can YOUR publicity compete and win in this...

Publicity | Read More

The “Labor Day Triple Play Sale” is On NOW

It’s Labor Day sale CRAZY here in the USA. There is a 3-day holiday weekend, after all.  So what makes my “Labor Day ‘Triple Play Sale” any different? Or better? One word: TIMING. You see, AFTER Labor Day signals a HUGE outpouring of online publicity opportunities. It really makes perfect sense. Kids are back in school. People are back to business. Summer vacations are over. CONSIDER THIS: Why does the new TV season start in September? Eyeballs! Because there are millions more viewers in the fall than during the summer. The same thing happens with online publicity. Come fall, many more prospects are online. There’s more news on all fronts. And more media writing and covering stories. So how do you take advantage of this...

Online PR | Read More

Today’s Inspiration: The Tales of 4 Legs, One Eye and A Winning Arm

This blog post is different than the usual. After all, this is a digital PR and online marketing blog. So today I want to share two inspiring stories we can all benefit from. One positive side affect after my brush with a serious illness, is I'm FAR more aware of the world around me. Truth be known I spend a lot of solitary time. Either focused on writing, product creation, speaking platform development or client projects. The level of brainpower needed for such activity demands a massive amount of focus and consistent concentration. Well, we're human, right?  And sometimes we feel like things aren't clicking no matter what we do, say or think. Let’s face it; sometimes...

Productivity | Read More

5 Course Corrections That Boost Online Marketing Success (And Your Morale)

Did you know that nearly every airplane flight is off course 95% of the time? It’s only a matter of a few degrees, and usually no more than 5%. That’s why pilots and navigation systems are constantly course correcting. And both are critical to transport you safely and efficiently to your intended destination You can look at your online marketing in a similar way. Just imagine you’re the pilot. And think of your marketing tactics as your trusty navigation system. Your destination? Ultimate marketing success! Of course, pilots have one thing in their favor. They receive flight training on a specific aircraft. And ONLY that aircraft. So if a pilot flies a Boeing 737 they can’t fly an Airbus 320. Unfortunately, your online...

Online Marketing | Read More

3 Surprise Results From Press Release Marketing (Authors LOVE These)

Why do online press releases if you’re an author, speaker, writer or coach? First, press releases are proven.  And they’ll ALWAYS be relevant. I say this no matter what happens with social media. As proof, look no further than how established companies utilize releases. And how search engines like Google continues to rank them highly despite all the recent algorithmic upheaval. Now what benefits does press release marketing offer, exactly? Well, the conventional wisdom only covers the most obvious benefits. Once I review those I’ll share some surprising results. The kind that as an author, writer, speaker or coach you’d welcome with open arms! In my experience, and that of my clients and customers, the obvious benefits of doing online press...

Press Release Marketing | Read More

Publicity Darwinism: Are Press Releases Dead?

Does the expression “survival of the fittest” ring a bell? It is a phrase originating with evolutionary theory and natural selection. Survival of the fittest is also an apt description of today’s marketing landscape. You remember MySpace, right? Marketing methods and tactics come and go. So the big question on the publicity front is where is the press release in its lifecycle? Before I reveal what MY findings show, lets just acknowledge that this is one VERY popular question. In fact, a search on Google reveals 220,000,000 listings, which includes some variations of that keyword phrase. So, can you see how we got here?  Because with everything exploding on the social media front, the relevancy...

Press Releases | Read More

5 Life Lessons From My Serious Illness in A Foreign Country

I have always been a relatively healthy person. Heck, I rarely came down with colds or flu let alone anything more serious. However, that all changed when I was hit with the “perfect storm” of illness, infection and unforeseen complications. And all 10,000 miles away from where I call home. Worse yet, my US-based health insurance didn’t cover a single cent of expense.

It all started innocently enough…

I had been diagnosed with a double hernia. A hernia is a tear in the abdominal wall. Often, a lump or bulge is visible. (In my case two bulges.) The bulge is actually the small intestine filling the hole created by the hernia itself.  Both men and women can get hernias, although they are far...

Personal | Read More

Google Penguin: Massive Fallout or New Life for Online Press Releases?

If your site depends on web site traffic from Google, then you’ve likely heard that the Penguin algorithm update has wreaked havoc on many a website. Of course, Google’s intention in an honorable one: produce higher quality search results by targeting web spam and penalizing those trying to “game the system” with spun content and “over optimization.” The update itself was effective the latter part of April 2012. The official Google Penguin announcement can be found here. As with previous Google algorithm updates, it takes a while to accurately assess the impact, and in this case, the damage. As a result, there is still a ton of buzz about a) what Penguin did and b) what can site owners do to fix...

Optimized Press Releases | Read More

April Publicity Starters: 5 Surefire Tips To Never Be At A Loss For An Idea

No one and I mean NO one likes looking at a blank screen or sheet of paper. Especially when it needs to be filled with something of substance with your marketing.

Fortunately, I'm here today with a free shot of publicity espresso...

First, a confession. I've done online press releases since 2004. I ALWAYS advocate creating story-driven
press releases. And YES, sometimes even I need inspiration for my press release topics.

But what I refuse to do is THIS: to backslide and do an announcement-style release. So why put extra pressure on myself and those that follow my methods with such an approach?

Results, pure and simple.

Investing a little extra time in developing a solid message ALWAYS pays dividends. What kind of dividends?...

Publicity | Read More