It’s so easy to get caught up with the micro that we forget the macro. In this case, did our work payoff? What results did we get? Can we track those results and connect the dots to the bottom line?
One way to answer those questions is to step back , gain perspective and then take a look and ask yourself one more question…
What were my “wins” for the week?
Now let’s define what I mean by a “win.” Here are a few examples:
- Successful completion of a project
- New client
- Launch a new product/service/website
- New speaking engagement
- Enthusiastic feedback on a presentation you gave recently
- Reaching your revenue targets
- Exceeding your revenue targets
- Blowing the doors off your revenue targets
- Getting a story published
- Media exposure: print, broadcast, online
The list above is by no means a complete one. Just enough to let you see where I’m going with this.
Do you know what all the above have in common? They’re specific. They’re outcome-driven.
So often we are in the middle of something that we forget to celebrate when we actually achieved something of distinction.
It’s important to take time to honor your successes. Because that’s the motivation that will keep all cylinders firing towards your next success.
So as a way of getting us started here are my wins for the week, publicity-wise:
- Radio Interview with 938LIVE: (largest English speaking news/talk radio station in Singapore
- PRWeb Webinar: “The Inside Scoop: PR and Marketing Strategy” This is great visibility and positions me as an Online PR expert. The announcement of this webinar went out to a mailing list of over 750,000 with an expected registrations of 6,000+!
Now it’s your turn. Do share. Because your successes will help inspire others. What are your wins for the week, publicity or otherwise?
Please share your successes with me in the comments below.
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You see, rather than focus on the micro (resolutions) I focus on the macro (theme for the year.) In my thinking, big picture = strategy. And to me, nothing says big picture than my “theme” for the year.
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In the past, the media, as gatekeepers, deemed who received exposure and who didn’t. New PR offers many viable and immediate ways to reach prospects, buyers and key influencers directly. And yet with so many choices available, it’s easy to over emphasize technology and tools while core activities like strategy development receive short shrift.
OK, so you’ve written your press release. Next action: online press release distribution. Now If you’re stuck in terms of a press release distribution strategy, here’s an earlier article about
So what’s the best solution? Well you can sign up for
It’s the difference between “push” and “pull” PR. When you pitch a story, you are pushing your story to the media. Conversely, with “pull” PR, the reporter goes out and pulls down information, either via online research (where optimized press releases can appear) or via posting an actual request for an expert on a certain topic. In short: the reporter has a need, so who best to fill it and grab the media coverage? The answer can be you!
And yet how many people behind those 144,000 annual Google searches actually write a press release, rather than just learn about it?
I chose 30 minutes because—big surprise—it’s doable. 30 minutes gives the brain time to engage, ideas to percolate and the “finisher” in you to emerge complete with a “forward-ho” mindset.
1.Have a destination in mind
Your press release distribution strategy should start with answering two VERY important questions:
Source #1:
In my prep research of blogs of all marketing types-Internet marketing, Offline PR, Online PR, Publicity, SEO, and more, the same missing ingredients kept popping up.
Yet with the advances of online PR, the ability to reach prospects and customers directly, and now with our current challenging economic issues, PR ROI is on the front burner.
Put yourself in the journalist or reporter’s shoes for a moment. You are on a deadline. A TIGHT deadline. With all the cutbacks in news and media companies, you’re working longer hours with less support staff than ever before.







