Share What’s a more likely scenario for media coverage: pitch a reporter out of the blue or a reporter who seeks an expert that matches your background precisely? It’s the difference between “push” and “pull” PR. When you pitch a story, you are pushing your story...

Share Over 12,000 people search Google every month for the keyword search phrase “How to write a press release?” That’s a lot of folks in need of serious press release education and training. And yet how many people behind those 144,000 annual Google searches actually write a press...

Share Welcome to 30MinutePR.com. Here, we talk Online PR, Publicity and Press Release tips on a time budget. In short, we share actionable tips and techniques that can be consumed and implemented very quickly. All because your time is valuable, the clock is ticking and our feet are firmly planted in...

Share Here’s a different look at Online PR than you might expect. You see, I wanted to combine two of my favorite things: Online PR and Kayaking. At first glance, they couldn’t be further apart. Yet, upon closer inspection, the parallels were many. (Disclaimer: I am primarily referring to sea kayaking...