About

Why 30MinutePR? So 10minutePR Wasn’t Available?

Welcome to 30MinutePR.com. Where we talk Online PR, Publicity and Public Relationships in lightening speed. Actionable tips and techniques that can be shared and implemented quickly. All because your time is valuable, the clock is ticking and our feet are firmly planted in a place called reality.

I chose 30 minutes because—big surprise—it’s doable. Shakespeare once said, “Brevity is the soul of wit.” How true. In fact, 30 minutes gives the brain time to engage, ideas to percolate and the “finisher” in you to emerge complete with a “forward-ho” mindset.

And when it comes to scheduling and taking action, 30-minute segments are the increment of choice with calendars, daily planners and project management systems.

I started this Online PR blog because we live in a world where “the most valuable form of currency is attention, non money.” That’s from the book “The Attention Economy” and such thinking is even more on the mark today then when the book was published in 2002.

Information marketing is a great business and provides exceptional value to millions of people. Information marketing has transformed businesses, generated millions, even billions. There’s a fly in the ointment, however.

Some Information Marketers Have Fallen Down And They Can’t (Or Won’t Get Up)
It’s a double-edged sword. And pointy objects are dangerous, especially when they’re the shape of people’s heads.

Problem is, some information marketers can (and do) over-think and ultimately under-deliver. Put another way, they create a massive amount of information marketing content so the entire package has heft, looks substantial and tips the scales at the post office.

Yet, the information marketing content isn’t packaged in a way that is easy to consume and take action. Sure, I want people to buy my Online PR and optimized press release products. But more importantly, I want those people to consume and implement those online PR products so they get sustainable results.

And what are we up against here? Do you seriously have time to read book after book cover to cover? How about view hour upon endless hour of DVDs? Or listen to hours of audio before you feel you can take meaningful action?

It’s not that information isn’t valuable, but is it consumable? What if information marketing presented itself in self-contained installments that take a small amount of time to both absorb and to implement?

Micro-focused consistent investments of time, over the long haul, do yield substantial results. You need a system to pull it off, though. Two actually, when talking about Online PR. First, is my Online PR System of optimized press releases. Second, and most important, is your system on how you schedule and budget your time.

How Information Marketing Can Work Better and Smarter
Well, a good start is follow what’s worked for me. I can only speak of my experience and the feedback I receive from prospects and customers of my products for Online PR and optimized press releases. I’ve been speaking about Online PR since 2005 and have created education and training materials that have reached tens of thousands of people in all 50 states and in 23 countries.

Along the way, I’ve learned what works and what doesn’t. Those having viewed my PR Traffic Videos shared an across the board takeaway: because the content was presented with a consistent structure and flow, the viewer was able to get into a “rhythm.” In so doing, the viewer was more engaged and attentive, and was not fighting or enduring their education and training.

Each Online PR Traffic video tutorial followed a similar structure: first, begin with a high-level overview and identify level of difficulty upfront. Next, get more detailed via outline, bullet point form and then go to the web for actual examples, followed by a wrap up/summary and an assignment.

As a course and curriculum, I created these Online PR materials to appeal to all learning modalities. Visual learners gravitate towards the videos, audio learners can listen to the audio tracks and kinesthetic learners could grab hold of the action guides, laminated cheatsheets and more.

I get the greatest satisfaction from people who share how my Online PR Traffic course has meant to their businesses. And a big part of that was creating “lessons” that were easy enough to consume and take action.

Story highlights and action steps:

  • Time to review: 13 minutes
  • Online PR expertise shared in 30 minute increments so information is more easily absorbed, understood and acted upon
  • Many information marketers ignore consumption and learning modalities when developing materials
  • PR Traffic video tutorials follow a consistent flow, format and structure for easier consumption.
  • Action Steps:
    • Bookmark or add 30MinPR RSS feed
    • Provide comment/feedback: how do you consume info best?
  • Related resources: “The Attention Economy” by John Beck