Comments on: 5 Ways Online PR Is Like Kayaking http://www.30minutepr.com/5-ways-online-pr-is-like-kayaking/ Mon, 30 Aug 2010 19:06:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sharon Vaz http://www.30minutepr.com/5-ways-online-pr-is-like-kayaking/comment-page-1/#comment-2 Sharon Vaz Sat, 07 Mar 2009 00:30:47 +0000 http://www.30minutepr.com/?p=235#comment-2 Marc, you're absolutely right about having a destination in mind. I would like to challenge online PR practioners to be *ambitious* about that destination. It never fails to amaze me that many companies doing online press releases are still only using them for branding purposes. Nowadays, Web PR when used strategically as part of a sound Internet marketing mix, can be highly effective in selling products and services, as well as generating leads. I use online PR to successfully promote energy conferences for a client that charges more than $1500 per registration. We almost always offer a white paper or access to a free webinar for lead capture. This works like a charm. I have been very grateful for your PR Traffic Press Release Optimization System that I bought more than 2 years ago as it has provided me with the necessary tools and strategies to use online PR the right way. It has made a world of difference. Thanks Marc, you're a Star! Marc, you’re absolutely right about having a destination in mind. I would like to challenge online PR practioners to be *ambitious* about that destination. It never fails to amaze me that many companies doing online press releases are still only using them for branding purposes. Nowadays, Web PR when used strategically as part of a sound Internet marketing mix, can be highly effective in selling products and services, as well as generating leads. I use online PR to successfully promote energy conferences for a client that charges more than $1500 per registration. We almost always offer a white paper or access to a free webinar for lead capture. This works like a charm. I have been very grateful for your PR Traffic Press Release Optimization System that I bought more than 2 years ago as it has provided me with the necessary tools and strategies to use online PR the right way. It has made a world of difference. Thanks Marc, you’re a Star!

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