Share My purpose behind 30minutepr.com is really quite simple. Take a sliver of time called a “time slice” where you can either learn or implement one of my proven Online PR tips in 30 minutes or less. With that in mind, I assembled some of my best tips in 7 minutes, 14 seconds. And rather than...

Share A discussion about  press release performance is one that’s always worth having.  Even more so considering the many dynamics at play. From big “make it or break it” factors like the main story to more incremental elements like formatting nuances, any of these, either individually or collectively...

Share PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR” author David Meerman Scott explains, “The...

Share Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it’s my role as your advocate to review and reveal them all. Let’s roll! OK, so you’ve written your press release....

Share What’s your BQ? That’s Buzz Quotient… as in are you generating online buzz with your marketing and publicity efforts? Are you tracking and monitoring said buzz? If you’re not, you risk undermining your performance while giving your competition a decided leg up. So what’s...

Share Over 12,000 people search Google every month for the keyword search phrase “How to write a press release?” That’s a lot of folks in need of serious press release education and training. And yet how many people behind those 144,000 annual Google searches actually write a press...

Share Welcome to 30MinutePR.com. Here, we talk Online PR, Publicity and Press Release tips on a time budget. In short, we share actionable tips and techniques that can be consumed and implemented very quickly. All because your time is valuable, the clock is ticking and our feet are firmly planted in...

Share Here’s a different look at Online PR than you might expect. You see, I wanted to combine two of my favorite things: Online PR and Kayaking. At first glance, they couldn’t be further apart. Yet, upon closer inspection, the parallels were many. (Disclaimer: I am primarily referring to sea kayaking...

Share Whether you are an entrepreneur, a company or a PR firm, the distribution of optimized press releases does present both challenges and opportunities. The good news? With a little extra work-make that a little extra attention-you’ll maximize and leverage both the reach and longevity of all...

Share Getting stuck sucks. Maybe it’s a momentary indecision or something more deep-rooted. The outcome, or lack there of is the same regardless. To give you some background on how I identified the top 4 press release distribution stumbling blocks, they were culled from the following sources: Source...

Share Does the world really need another PR blog even one specializing in Online PR? Obviously, the answer is yes because, a) you’re reading this PR blog and b) the money’s been spent on branding so there’s no turning back. In my prep research of blogs of all marketing types-Internet...

Share Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly. Yet with...

Share First off, if you do a search online for the search phrase “media room” you’ll get numerous results on where to put that 50-inch flatscreen TV. Uh, wrong media room. We’re talking online media room. Because to fully maximize your PR and publicity efforts, you need an online...