Comments on: Press Release Distribution: 4 Areas Where Even PR Pros Get Stuck http://www.30minutepr.com/press-release-distribution-4-areas-where-even-pr-pros-get-stuck/ Mon, 30 Aug 2010 19:06:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 30 Minute PR » Blog Archive » Press Release Distribution: Go Horizontal or Vertical? http://www.30minutepr.com/press-release-distribution-4-areas-where-even-pr-pros-get-stuck/comment-page-1/#comment-925 30 Minute PR » Blog Archive » Press Release Distribution: Go Horizontal or Vertical? Sun, 15 Aug 2010 17:14:57 +0000 http://www.30minutepr.com/?p=21#comment-925 [...] objective behind your online press releases.  For some best practices read my article about press release distribution. For specific tips and tricks on getting every extra search engine visitor read my post regarding [...] [...] objective behind your online press releases.  For some best practices read my article about press release distribution. For specific tips and tricks on getting every extra search engine visitor read my post regarding [...]

]]> By: Marc Harty http://www.30minutepr.com/press-release-distribution-4-areas-where-even-pr-pros-get-stuck/comment-page-1/#comment-6 Marc Harty Tue, 10 Mar 2009 17:14:20 +0000 http://www.30minutepr.com/?p=21#comment-6 Jim, You make some valid points. One way to overcome the price resistance is to talk enhanced benefits or perhaps vary the amount invested from release to release. So, maybe press release #1 is $200 but press release #2 is under $50. Lets continue to share notes as we test different newswires. I'll be curious what results you and your clients experience. Jim,

You make some valid points. One way to overcome the price resistance is to talk enhanced benefits or perhaps vary the amount invested from release to release. So, maybe press release #1 is $200 but press release #2 is under $50.

Lets continue to share notes as we test different newswires. I’ll be curious what results you and your clients experience.

]]> By: Jim Bowman - ThePRDoc http://www.30minutepr.com/press-release-distribution-4-areas-where-even-pr-pros-get-stuck/comment-page-1/#comment-4 Jim Bowman - ThePRDoc Mon, 09 Mar 2009 22:04:24 +0000 http://www.30minutepr.com/?p=21#comment-4 A good survey of the landscape, Marc. I was discussing distribution channels with a client this morning, am sending him a link to this article. Most people seem to understand that paid services get better results, but some get sticker shock when they see $200 - $400 prices for distribution. But when you stack up costs and benefits of online releases with other marketing channels, the cost doesn't look bad at all. That's why I keep seeing a shift in marketing dollars from old stand-bys - such as Yellow Pages - to online media. A good survey of the landscape, Marc. I was discussing distribution channels with a client this morning, am sending him a link to this article. Most people seem to understand that paid services get better results, but some get sticker shock when they see $200 – $400 prices for distribution.

But when you stack up costs and benefits of online releases with other marketing channels, the cost doesn’t look bad at all. That’s why I keep seeing a shift in marketing dollars from old stand-bys – such as Yellow Pages – to online media.

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