Did you know that January is an ideal month to crank up your publicity activity? After the holiday rush, there is often a shortage of quality news stories. So how can you best position yourself for exposure and publicity over the next 30 days?
First, know, understand and move swiftly across the current landscape. And that’s where I come in! I’ve secured an annual calendar of publicity events and activities. Every month, look here for the most relevant opportunities and how best to leverage them.
Your publicity calendaropportunities for January 2013
Did you know every day, every week and every month has been acknowledged with a unique designation? It’s true. For example, take “National Mentor Day.” (It’s January 24th.) The media appreciate a unique twist on these special days because the news is often built right in.
Many a successful publicity idea began with using these special days, weeks and months as a foundation. And so can yours! BUT ONLY if you follow these two critical steps…
Step #1: know and plan for the specific events that fit your business (or your clients.)
Step #2: customize these events with your own message and/or twist.
Here are January 2013 events with possibilities…
- International Creativity Month
- National Book Blitz Month
- National Staying Healthy Month
- Financial Wellness Month
Weekly Publicity Events for January 2013
Women’s Self Empowerment Week
National Thank Your Customers Week
National Thrift Week
Health Awareness Week
Notice a pattern here? Often a specially designated month has an accompanying (and often more specific) individual week or day of that same month. For example, you have Financial Wellness Month–and BAM–week #3 is National Thrift Week.
So how do you tie in these events with your business or that of your client’s? Here’s a tip: think outside the box. Say you’re a financial planner. The obvious thing is a promotion to tie into Financial Wellness Month.
But that is the expected thing to do. And that won’t really attract the media. The key is to give your publicity message a twist. Or to provide insights that make it easier for the media to do their job.
Here’s an idea: January is National Creativity Month. Continuing with the financial planner example, what if you play against type? Be the contrarian. You could say the WORST thing to do with your finances is be creative. You need consistency, not creativity. In essence, you’re anti-creativity when it comes to certain investment disciplines. You could profile the worst investment blunders that were examples of investors trying and failing to be creative.
TIP: How to benefit from these publicity ideaswith NO media coverage
It’s easier than you think. Because these days the realm of publicity extends far beyond the media. To social media. To your own content marketing efforts. And much more.
These publicity “thought starters” could manifest into an article or a blog post. A promotion you launch on Facebook. An optin offer you run for a limited time. A You Tube video.
For example, January is National Staying Healthy Month. For those in the health and wellness business, you could do a list of the most vulnerable situations or activities that get people sick. In that list you can dispel “urban myths.” Have fun with the list. Include trivia. Do you know that if someone doesn’t cover their mouth when they sneeze that whatever comes out can travel up to 20 feet?
Why are these publicity ideas different, and more importantly, better? Because your message springboards off an external event. That has FAR greater appeal and interest than most publicity which is boring “talking about yourself” communications.
Bottom line, there are always calendar events like these. That means ongoing opportunities for publicity. M y suggestions are just idea starters.
Every month, I’ll share more of these “thought starters” for your online and offline publicity. So make sure to check back here the first week of every month.
Got a publicity idea already? Like this method of generating publicity? Share your feedback in the comments below.