What’s your BQ? That’s Buzz Quotient… as in are you generating online buzz with your marketing and publicity efforts? Are you tracking and monitoring said buzz? If you’re not, you risk undermining your performance while giving your competition a decided leg up.
So what’s the best solution? Well you can sign up for Google Alerts. Google Alerts delivers right to my email inbox a handy digest of what was being said about me, my company or my products—all tracked by keyword phrase.
(Disclosure: my PR Traffic course provides a full step by step on Google Alerts and how it can help your online PR efforts.)
And while helpful, informative and providing some extra viral marketing juice, Google Alerts just didn’t go far enough. That led me to the Filtrbox, a web, social media and buzz monitoring service.
Watch my Video review and Insta-Tutorialof Filtrbox and immediately discover:
- Why monitor buzz and why Filtrbox.
- 3 key benefits Filtrbox provides that Google Alerts does not.
- How segmenting your metrics boosts social media marketing ROI.
- How to set up your own buzz monitoring folders and “filtrs” in less than 2 minutes.
Be sure and comment and share your feedback on your own buzz marketing and monitoring experience.
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Marc Harty is an online press release expert, speaker, consultant and CEO of MainTopic Media, Inc. Marc’s PR Traffic Press Release Optimization System can help anyone at any skill level generate targeted web site traffic on autopilot.
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