Posts Tagged ‘strategy’

5 Ways to Labor WAY Less with Online PR

In honor of the US holiday, Labor Day, I write you today about labor. YOUR labor. And how by working smarter, not harder, you can gain more completion, and yes, better results with your Online PR.Before I share my list for less Online PR labor, did you know THE one element that could immediately short-circuit...
September 6th, 2010 | Online PR | Read More

What are YOUR Wins for the Week?

It’s so easy to get caught up with the micro that we forget the macro. In this case, did our work payoff? What results did we get? Can we track those results and connect the dots to the bottom line? One way to answer those questions is to step back , gain perspective and then take a look and ask...
February 11th, 2010 | Productivity, Publicity | Read More

Big Picture-Wise, What’s Your Theme for 2010?

As I write this on New Year’s Eve, I’ve seen any number of articles and blog posts on resolutions, both positive and negative. So I make the following promise: keep reading and you’ll learn a new way to plan and focus the coming year—and it’s not work, it’s really fun! You see, rather...
December 31st, 2009 | Productivity | Read More

The 4 Pillars of The New PR

PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR" author David Meerman Scott explains, “The Internet has...
September 15th, 2009 | Online PR | Read More

5 Ways Free Press Release Sites Can Cost You

Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it's my role as your advocate to review and reveal them all. Let's roll!OK, so you've written your press release. Next action: online press...
June 26th, 2009 | Distribution | Read More

Press Release Distribution: Go Horizontal or Vertical?

Whether you are an entrepreneur, a company or a PR firm, the distribution of optimized press releases does present both challenges and opportunities. The good news? With a little extra work-make that a little extra attention-you'll maximize and leverage both the reach and longevity of all your optimized...
February 7th, 2009 | Distribution | Read More

Press Release Distribution: 4 Areas Where Even PR Pros Get Stuck

Getting stuck sucks. Maybe it's a momentary indecision or something more deep-rooted. The outcome, or lack there of is the same regardless. To give you some background on how I identified the top 4 press release distribution stumbling blocks, they were culled from the following sources:Source #1: client...
February 7th, 2009 | Distribution | Read More