Comments on: The 4 Pillars of The New PR http://www.30minutepr.com/the-4-pillars-of-the-new-pr/ Fri, 20 Jan 2012 00:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Colin http://www.30minutepr.com/the-4-pillars-of-the-new-pr/comment-page-1/#comment-505 Colin Wed, 16 Sep 2009 16:14:06 +0000 http://www.30minutepr.com/?p=509#comment-505 Good stuff! Not sure that humor is appropriate for everyone, but when it is I think it can be great. I feel like adding humor will only be seen as useless fluff by some journalists you pitch to. I really like point #2 about Story though. I'll admit even I'm guilty writing things that can be announcement driven from time to time. I've also noticed that the more "story" oriented pitches and releases achieve not just more coverage, but more favorable and lengthier coverage. @ColinJP Good stuff! Not sure that humor is appropriate for everyone, but when it is I think it can be great. I feel like adding humor will only be seen as useless fluff by some journalists you pitch to. I really like point #2 about Story though. I’ll admit even I’m guilty writing things that can be announcement driven from time to time. I’ve also noticed that the more “story” oriented pitches and releases achieve not just more coverage, but more favorable and lengthier coverage.

@ColinJP

]]> By: Colin http://www.30minutepr.com/the-4-pillars-of-the-new-pr/comment-page-1/#comment-1802 Colin Wed, 16 Sep 2009 16:14:00 +0000 http://www.30minutepr.com/?p=509#comment-1802 Good stuff! Not sure that humor is appropriate for everyone, but when it is I think it can be great. I feel like adding humor will only be seen as useless fluff by some journalists you pitch to. I really like point #2 about Story though. I'll admit even I'm guilty writing things that can be announcement driven from time to time. I've also noticed that the more "story" oriented pitches and releases achieve not just more coverage, but more favorable and lengthier coverage. @ColinJP Good stuff! Not sure that humor is appropriate for everyone, but when it is I think it can be great. I feel like adding humor will only be seen as useless fluff by some journalists you pitch to. I really like point #2 about Story though. I’ll admit even I’m guilty writing things that can be announcement driven from time to time. I’ve also noticed that the more “story” oriented pitches and releases achieve not just more coverage, but more favorable and lengthier coverage.

@ColinJP

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