Archive for the ‘Press Releases’ Category

New Study of 64,033 Press Releases Reveals Major Fail

Who sent those releases? Why did they fail? And why so darn many? All questions deserve (and will receive) answers. Let’s start with the most obvious: the origin of those press releases.All 64,033 press releases were from politicians of the two major political parties here in the USA from 2005 to 2007....
April 25th, 2011 | Press Releases | Read More

5 Ways Online PR Is Like Kayaking

Here’s a different look at Online PR than you might expect. You see, I wanted to combine two of my favorite things: Online PR and Kayaking. At first glance, they couldn’t be further apart. Yet, upon closer inspection, the parallels were many. (Disclaimer: I am primarily referring to sea kayaking...
March 4th, 2009 | Press Releases | Read More