Editor’s note: this is the first in a series of best practices on building  highly effective swipe files. A swipe file typically contains someone else’s intellectual property you purchased. As such a swipe should be for your own use or for that of your marketing team. Can you guess why I chose...

Welcome to a new year and a new decade! Now, get to work… :-)Well,  how about a way to make this year the best ever? Before you answer, know that what I suggest is more fun than resolutions. And more big picture than goal setting.You see, rather than focus on the micro (resolutions) lets FIRST focus...

It’s so easy to get caught up with the micro that we forget the macro. In this case, did our work payoff? What results did we get? Can we track those results and connect the dots to the bottom line? One way to answer those questions is to step back , gain perspective and then take a look and ask...

As I write this on New Year’s Eve, I’ve seen any number of articles and blog posts on resolutions, both positive and negative. So I make the following promise: keep reading and you’ll learn a new way to plan and focus the coming year—and it’s not work, it’s really fun! You see, rather...