Archive for the ‘Publicity’ Category

4 More Tips for Successful Online and Offline Publicity: Part II

Everyone loves publicity tips. Especially me! Part I and publicity tips #1-3 can be found here. Now here are 4 more proven tips. And one quick tip about implementation…don’t add all these tips at once. Pick one to focus on first. Gain some experience and a decent comfort level with that particular...
February 13th, 2011 | Media and Media Relations | Read More

3 Insider Tips for Online and Offline Publicity: Part I

You’re here because you’re interested in publicity. Now where to focus to get the best results?First, let’s look at how people view publicity compared to advertising. Did you know that publicity has 7 times the credibility compared to advertising? Wonder why?Publicity implies something is newsworthy....
February 4th, 2011 | Publicity | Read More

CutlerGate: How The Bears Dropped The PR Ball

How intense were the emotions from the NFC Championship game between the Chicago Bears and the Green Bay Packers?Chicago fans were burning the jersey of Chicago Bears Quarterback Jay Cutler after game. A Chicago car salesman wore a Packers tie the day after the game and got fired because of it. Only...
January 25th, 2011 | Media and Media Relations | Read More

7 Land Mines Under Google Red Carpet?

Editors note: this is the second in a series of three articles about becoming a Google News Publisher via information products like Google Red Carpet. Google Red Carpet is blowing up. But not always in the way its owners or promoters intended. That’s because there are hidden risks that could blow...
October 1st, 2010 | Publicity | Read More

The Hook Vs. The Reality: Google News Publisher Pitch Exposed. [Part I]

Want a “VIP pass to Page One” of Google? That’s the hook for a new traffic method making the rounds in Internet marketing circles. It’s called Google Red Carpet by E. Brian Rose.And it’s not the only one. There’s a competing product by one of Mr. Rose’s students and other smaller products,...
September 25th, 2010 | Publicity | Read More

What are YOUR Wins for the Week?

It’s so easy to get caught up with the micro that we forget the macro. In this case, did our work payoff? What results did we get? Can we track those results and connect the dots to the bottom line? One way to answer those questions is to step back , gain perspective and then take a look and ask...
February 11th, 2010 | Productivity, Publicity | Read More

Negative Publicity a Weighty Issue? Not For Ex-Baywatch Star

Celebrity and negative publicity often go together like hand in glove. Case in point, I recently spent two weeks in London and the newspapers there are a lot more “tabloid” in their approach to news than their USA counterparts.And of course, I’m sure you’ve been following the David Letterman...
October 12th, 2009 | Publicity | Read More