Archive for the ‘Strategy and Trends’ Category

7 Actions to Amp the ROI of Every Online Press Release

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...
February 7th, 2009 | Strategy and Trends | Read More