Archive for the ‘Online PR’ Category

New Study of 64,033 Press Releases Reveals Major Fail

Who sent those releases? Why did they fail? And why so darn many? All questions deserve (and will receive) answers. Let’s start with the most obvious: the origin of those press releases.All 64,033 press releases were from politicians of the two major political parties here in the USA from 2005 to 2007....
April 25th, 2011 | Press Releases | Read More

Digital PR Nuggets: 3 Proven Rewards Of Winning Awards

I am publishing this digital PR article the day after the Academy Awards broadcast. So what does Digital PR have to do with the Oscars? Well, plenty, actually.The Oscars is THE publicity event of the year in the entertainment industry. And whether you watch them or not, they’re BIG news. So how can...
February 28th, 2011 | Online PR, Uncategorized | Read More

5 Ways to Labor WAY Less with Online PR

In honor of the US holiday, Labor Day, I write you today about labor. YOUR labor. And how by working smarter, not harder, you can gain more completion, and yes, better results with your Online PR.Before I share my list for less Online PR labor, did you know THE one element that could immediately short-circuit...
September 6th, 2010 | Online PR | Read More

My Best Online PR Tips in 7 Minutes

My purpose behind 30minutepr.com is really quite simple. Take a sliver of time called a “time slice” where you can either learn or implement one of my proven Online PR tips in 30 minutes or less.With that in mind, I assembled some of my best tips in 7 minutes, 14 seconds. And rather than take you...
August 23rd, 2010 | Online PR | Read More

17 Impact Factors of Online Press Release Performance

A discussion about  press release performance is one that’s always worth having.  Even more so considering the many dynamics at play. From big “make it or break it” factors like the main story to more incremental elements like formatting nuances, any of these, either individually or collectively...
April 25th, 2010 | Online PR | Read More

The 4 Pillars of The New PR

PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR" author David Meerman Scott explains, “The Internet has...
September 15th, 2009 | Online PR | Read More

5 Ways Free Press Release Sites Can Cost You

Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it's my role as your advocate to review and reveal them all. Let's roll!OK, so you've written your press release. Next action: online press...
June 26th, 2009 | Distribution | Read More

What’s your Buzz Quotient? Social Media Monitoring with Filtrbox

What's your BQ? That's Buzz Quotient... as in are you generating online buzz with your marketing and publicity efforts? Are you tracking and monitoring said buzz? If you're not, you risk undermining your performance while giving your competition a decided leg up.So what's the best solution?  Well you...
April 14th, 2009 | Analytics | Read More

The 5 Fatal Flaws of Common Press Release Templates

Over 12,000 people search Google every month for the keyword search phrase "How to write a press release?" That's a lot of folks in need of serious press release education and training.And yet how many people behind those 144,000 annual Google searches actually write a press release, rather than just...
March 13th, 2009 | Press Release Templates | Read More

30 Minute PR in 5 Minutes or Less

Welcome to 30MinutePR.com. Here, we talk Online PR, Publicity and Press Release tips on a time budget. In short, we share actionable tips and techniques that can be consumed and implemented very quickly. All because your time is valuable, the clock is ticking and our feet are firmly planted in a place...
March 4th, 2009 | Tools and Resources | Read More

5 Ways Online PR Is Like Kayaking

Here’s a different look at Online PR than you might expect. You see, I wanted to combine two of my favorite things: Online PR and Kayaking. At first glance, they couldn’t be further apart. Yet, upon closer inspection, the parallels were many. (Disclaimer: I am primarily referring to sea kayaking...
March 4th, 2009 | Press Releases | Read More

Press Release Distribution: Go Horizontal or Vertical?

Whether you are an entrepreneur, a company or a PR firm, the distribution of optimized press releases does present both challenges and opportunities. The good news? With a little extra work-make that a little extra attention-you'll maximize and leverage both the reach and longevity of all your optimized...
February 7th, 2009 | Distribution | Read More

Press Release Distribution: 4 Areas Where Even PR Pros Get Stuck

Getting stuck sucks. Maybe it's a momentary indecision or something more deep-rooted. The outcome, or lack there of is the same regardless. To give you some background on how I identified the top 4 press release distribution stumbling blocks, they were culled from the following sources:Source #1: client...
February 7th, 2009 | Distribution | Read More

3 Missing Ingredients From Many Online PR and Internet Marketing Blogs

Does the world really need another PR blog even one specializing in Online PR? Obviously, the answer is yes because, a) you're reading this PR blog and b) the money's been spent on branding so there's no turning back. :-)In my prep research of blogs of all marketing types-Internet marketing, Offline...
February 7th, 2009 | Content | Read More

7 Actions to Amp the ROI of Every Online Press Release

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...
February 7th, 2009 | Strategy and Trends | Read More