Welcome to the debut post of what will be a regular feature on this blog. It’s my “Picks & Pans” for the week. Future installments will be published on weekends. (All to give you some extra time to review and share your comments.)So what are “Picks & Pans” and why should you care?Simple....

Editor’s note: welcome to another episode  of “The London Chronicles.” Online PR and branding strategist Marc Harty, with the United Kingdom as his story backdrop, reveals proven methods for Online PR, publicity, marketing and branding, as you’ve never seen them before…Question: would you...

Since this article is about branding and I've been a branding strategist for many years, let's be clear from the get go. I'm not talking about logos! This is about brand personality and marketing positioning. It all started with my recent world travel to Singapore and Malaysia. The trip lasted nearly...

Does the world really need another PR blog even one specializing in Online PR? Obviously, the answer is yes because, a) you're reading this PR blog and b) the money's been spent on branding so there's no turning back. :-)In my prep research of blogs of all marketing types-Internet marketing, Offline...

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...