Posts Tagged ‘online media room’

7 Actions to Amp the ROI of Every Online Press Release

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...
February 7th, 2009 | Strategy and Trends | Read More

6 Online Media Room Essentials Reporters Want To See

First off, if you do a search online for the search phrase "media room" you'll get numerous results on where to put that 50-inch flatscreen TV. Uh, wrong media room. We're talking online media room. Because to fully maximize your PR and publicity efforts, you need an online media room or online newsroom....
February 7th, 2009 | Online Media Room | Read More