In honor of the US holiday, Labor Day, I write you today about labor. YOUR labor. And how by working smarter, not harder, you can gain more completion, and yes, better results with your Online PR.Before I share my list for less Online PR labor, did you know THE one element that could immediately short-circuit...

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It’s so easy to get caught up with the micro that we forget the macro. In this case, did our work payoff? What results did we get? Can we track those results and connect the dots to the bottom line? One way to answer those questions is to step back , gain perspective and then take a look and ask...

PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR" author David Meerman Scott explains, “The Internet has...

Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it's my role as your advocate to review and reveal them all. Let's roll!OK, so you've written your press release. Next action: online press...

Whether you are an entrepreneur, a company or a PR firm, the distribution of optimized press releases does present both challenges and opportunities. The good news? With a little extra work-make that a little extra attention-you'll maximize and leverage both the reach and longevity of all your optimized...

Getting stuck sucks. Maybe it's a momentary indecision or something more deep-rooted. The outcome, or lack there of is the same regardless. To give you some background on how I identified the top 4 press release distribution stumbling blocks, they were culled from the following sources:Source #1: client...

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...