Everyone loves publicity tips. Especially me! Part I and publicity tips #1-3 can be found here. Now here are 4 more proven tips. And one quick tip about implementation…don’t add all these tips at once. Pick one to focus on first. Gain some experience and a decent comfort level with that particular...

You’re here because you’re interested in publicity. Now where to focus to get the best results?First, let’s look at how people view publicity compared to advertising. Did you know that publicity has 7 times the credibility compared to advertising? Wonder why?Publicity implies something is newsworthy....

Editors note: this is a press release I ran a few days ago. Want to see a sneaky way of getting video into your press release at no extra cost. See the press release here: Online PR News – 20-January-2011 –Today’s press release marketing has evolved beyond simple announcements and awareness building....

In honor of the US holiday, Labor Day, I write you today about labor. YOUR labor. And how by working smarter, not harder, you can gain more completion, and yes, better results with your Online PR.Before I share my list for less Online PR labor, did you know THE one element that could immediately short-circuit...

My purpose behind 30minutepr.com is really quite simple. Take a sliver of time called a “time slice” where you can either learn or implement one of my proven Online PR tips in 30 minutes or less.With that in mind, I assembled some of my best tips in 7 minutes, 14 seconds. And rather than take you...

Got traffic? Authors, writers, speakers, as well as small business and marketing professionals need consistent online visibility. Enter the most comprehensive, step-by-step Online PR training system available today. Preview this new system via a free Online Training: http://www.onlineprmadeeasy.com/onlinetrainingDallas,...

A discussion about  press release performance is one that’s always worth having.  Even more so considering the many dynamics at play. From big “make it or break it” factors like the main story to more incremental elements like formatting nuances, any of these, either individually or collectively...

PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR" author David Meerman Scott explains, “The Internet has...

Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it's my role as your advocate to review and reveal them all. Let's roll!OK, so you've written your press release. Next action: online press...

What's a more likely scenario for media coverage: pitch a reporter out of the blue or a reporter who seeks an expert that matches your background precisely?It's the difference between "push" and "pull" PR. When you pitch a story, you are pushing your story to the media. Conversely, with "pull" PR, the...

Here’s a different look at Online PR than you might expect. You see, I wanted to combine two of my favorite things: Online PR and Kayaking. At first glance, they couldn’t be further apart. Yet, upon closer inspection, the parallels were many. (Disclaimer: I am primarily referring to sea kayaking...

Whether you are an entrepreneur, a company or a PR firm, the distribution of optimized press releases does present both challenges and opportunities. The good news? With a little extra work-make that a little extra attention-you'll maximize and leverage both the reach and longevity of all your optimized...

Getting stuck sucks. Maybe it's a momentary indecision or something more deep-rooted. The outcome, or lack there of is the same regardless. To give you some background on how I identified the top 4 press release distribution stumbling blocks, they were culled from the following sources:Source #1: client...

Does the world really need another PR blog even one specializing in Online PR? Obviously, the answer is yes because, a) you're reading this PR blog and b) the money's been spent on branding so there's no turning back. :-)In my prep research of blogs of all marketing types-Internet marketing, Offline...

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...