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A discussion about  press release performance is one that’s always worth having.  Even more so considering the many dynamics at play. From big “make it or break it” factors like the main story to more incremental elements like formatting nuances, any of these, either individually or collectively...

PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR" author David Meerman Scott explains, “The Internet has...

Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it's my role as your advocate to review and reveal them all. Let's roll!OK, so you've written your press release. Next action: online press...

What's your BQ? That's Buzz Quotient... as in are you generating online buzz with your marketing and publicity efforts? Are you tracking and monitoring said buzz? If you're not, you risk undermining your performance while giving your competition a decided leg up.So what's the best solution?  Well you...

Over 12,000 people search Google every month for the keyword search phrase "How to write a press release?" That's a lot of folks in need of serious press release education and training.And yet how many people behind those 144,000 annual Google searches actually write a press release, rather than just...

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...

First off, if you do a search online for the search phrase "media room" you'll get numerous results on where to put that 50-inch flatscreen TV. Uh, wrong media room. We're talking online media room. Because to fully maximize your PR and publicity efforts, you need an online media room or online newsroom....