The 5 Fatal Flaws of Common Press Release Templates

Press Release Templates — By

Over 12,000 people search Google every month for the keyword search phrase “How to write a press release?” That’s a lot of folks in need of serious press release education and training.

And yet how many people behind those 144,000 annual Google searches actually write a press release, rather than just learn about it?

Hmmm…what if they had a digital press release template on their computer screens. Now we’re talking!

A template shortens the learning curve, helps us transition from learning to doing to implementing, and helps everyone from beginners to more experienced press release writers benefit from inherent press release best practices.

In theory, that’s how it’s supposed to work. But in reality? Not so much. I journeyed far and wide across the web on my quest for press release templates that delivered the goods in today’s web 2.0 and social media world.

Guess what I found?

Watch “The 5 Fatal Flaws of Common Press Release Templates” video and discover:

  • The right and wrong way to use a press release template.
  • How to spot a template that hasn’t been updated since the 1940’s.
  • Which template components help shorten writing time to 30 minutes or less.
  • The 2 key template components proven to boost press release ROI.

After viewing the video, be sure and share you thoughts. I’d love to hear them. And don’t forget to download my FREE Optimized Press Release Template from

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