Each digest spotlights one strategy, method or web site. Digest #2 was Google+. This week it's Facebook. Oh, and this issue contains a BONUS? It's after the "Boos" section. Let's get right to it! Here's what found the spotlight... NEWS Facebook advertisers can target by zip code: http://on.mash.to/rsF6y5Marc's...

Are you on board with Google+? Have you built out your pages and expanded your circle? Or are you behind the curve on this new social media app? Either way, you've come to the right place!Every week I review 200+ articles and  resources.  On topics that include publicity, social media and more. This...

Gosh, you're probably thinking, "just what the world needs another newsletter I don't have time for!" And I hear you. Because I have the exact same problem . I'm overwhelmed with all the PR, Publicity, Social Media and Internet Marketing that's on MY reading list.Fortunately, there's a solution that...

Editor’s note: this is the first in a series of best practices on building  highly effective swipe files. A swipe file typically contains someone else’s intellectual property you purchased. As such a swipe should be for your own use or for that of your marketing team. Can you guess why I chose...

Who sent those releases? Why did they fail? And why so darn many? All questions deserve (and will receive) answers. Let’s start with the most obvious: the origin of those press releases.All 64,033 press releases were from politicians of the two major political parties here in the USA from 2005 to 2007....

I am publishing this digital PR article the day after the Academy Awards broadcast. So what does Digital PR have to do with the Oscars? Well, plenty, actually.The Oscars is THE publicity event of the year in the entertainment industry. And whether you watch them or not, they’re BIG news. So how can...

Everyone loves publicity tips. Especially me! Part I and publicity tips #1-3 can be found here. Now here are 4 more proven tips. And one quick tip about implementation…don’t add all these tips at once. Pick one to focus on first. Gain some experience and a decent comfort level with that particular...

You’re here because you’re interested in publicity. Now where to focus to get the best results?First, let’s look at how people view publicity compared to advertising. Did you know that publicity has 7 times the credibility compared to advertising? Wonder why?Publicity implies something is newsworthy....

How intense were the emotions from the NFC Championship game between the Chicago Bears and the Green Bay Packers?Chicago fans were burning the jersey of Chicago Bears Quarterback Jay Cutler after game. A Chicago car salesman wore a Packers tie the day after the game and got fired because of it. Only...

Editors note: this is a press release I ran a few days ago. Want to see a sneaky way of getting video into your press release at no extra cost. See the press release here: Online PR News – 20-January-2011 –Today’s press release marketing has evolved beyond simple announcements and awareness building....

Welcome to a new year and a new decade! Now, get to work… :-)Well,  how about a way to make this year the best ever? Before you answer, know that what I suggest is more fun than resolutions. And more big picture than goal setting.You see, rather than focus on the micro (resolutions) lets FIRST focus...

Welcome to the debut post of what will be a regular feature on this blog. It’s my “Picks & Pans” for the week. Future installments will be published on weekends. (All to give you some extra time to review and share your comments.)So what are “Picks & Pans” and why should you care?Simple....

It’s true. A powerful headline is THE most impactful element of your entire content. Create the right one and your response could double, triple, be even seven times greater!The headline is the gateway to the rest of your content, message and story. Without a compelling headline, your press release,...

Editors note: this is the second in a series of three articles about becoming a Google News Publisher via information products like Google Red Carpet. Google Red Carpet is blowing up. But not always in the way its owners or promoters intended. That’s because there are hidden risks that could blow...

Want a “VIP pass to Page One” of Google? That’s the hook for a new traffic method making the rounds in Internet marketing circles. It’s called Google Red Carpet by E. Brian Rose.And it’s not the only one. There’s a competing product by one of Mr. Rose’s students and other smaller products,...